A new dimension for the Scottish meat and livestock industry

QMS will provide a stronger voice for all involved in the production, processing and marketing of Scotch beef and lamb and Scottish pig meat.

QMS will improve Scotland's competitive position through:

• development, promotion and communication
• more control over funding
• whole industry representation co-ordination and leadership

QMS will continue to develop farm and quality assurance as the basis for the promotion of SQBLA and SPII brands:

• trade and consumer promotion
• emphasis on existing brands
• domestic and export markets
• developing industry competitiveness
• product development - added value

QMS is a partnership of the key organisations in the Scottish meat and livestock industry. The board reflects a wide range of interests and expertise. QMS will consult with all sectors to ensure proper representation and to explore new marketing opportunities.

The Board

Neil Kilpatrick - Chairman
Alasdair Muir - Managing Director
Donald Biggar - Vice Chairman - National Farmers Union of Scotland
Alistair Donaldson - QMS Technical Director
Ralph Green - MLC Commissioner
Kevin Roberts - MLC Acting Director General
Ian Duncan Millar - SQBLA Farm Assurance
John Ross - MLC Commissioner & SQBLA Chairman
Alan Stevenson Scottish Federation of Meat Traders Association
Neil Stoddart - Scottish Association of Meat Wholesalers
Brian Sweenie - Institute of Auctioneers and Appraisers in Scotland
David Whiteford - SPII Farm Assurance